Product Managers: It’s Time to Rethink Logins.
We’ve all been there: you’re ready to use a product, give it a first try but the first thing you’re asked for is a login — even when it adds no immediate value. It’s a barrier that frustrates users and often leads to drop-offs.
Product Managers: It’s Time to Rethink Logins.
Instead of forcing users to log in unnecessarily, just to get their email id or phone number so that you can bother them later with emails, messages or calls for a product they don’t even want.
Users understand why you want them to login, the problem is you don’t tell them why you want them to login. Tell them and they will sign up.
You can consider utilising AI-driven personalisation. With the power of AI, we can tailor a user’s first-time product experience based on in-the-moment data. Here’s how it can work:
- Predictive Personalization: AI algorithms analyze real-time behavioral data (like clicks, preferences, or even device settings) to provide users with a custom experience without requiring a login upfront. Users only log in when it benefits them — like syncing across devices or saving preferences. so figure out the least resistance path for your users to signup.
- Login-on-Demand: Rather than interrupting the flow, figure out when login is necessary. This could be when a user wants to access premium features or make a purchase — prompting them exactly when needed.
- AI for Frictionless Authentication : Instead of traditional logins, AI can offer smart, secure methods of authentication like facial recognition, voice commands, or behavioral biometrics that happen behind the scenes. Users can interact seamlessly, with security features only triggered when absolutely needed.
- Gradual Data Collection: Rather than bombarding users with forms upfront, AI can gradually collect relevant data as users interact with the product. For example, AI can ask for minimal information (like name or email) during key touchpoints, and over time, gather more without overwhelming the user from the start.
May be The Future of First-Time User Experience is AI-Powered.
You know the device they login from, you may know the few key inputs like location and other key situaltion enablers and with that Let AI handle the heavy lifting behind the scenes, offering users personalized and streamlined experiences, removing unnecessary friction, and only asking for a login when truly needed. This makes your product smarter, faster, and more user-friendly — driving satisfaction and long-term engagement.
