How Google helps grow your B2B Business.

Photo by Solen Feyissa on Unsplash

Google is the helpful engine, which is there for all of us. However, at the core of the B2B business, we may not be utilizing it completely. Here are a few stats which tell us how Google helps a B2B Business grow.

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

66% of people perform some type of online research before making a purchase online.

50% of B2B search queries are made on smartphones, and BCG expects that figure to grow to 70% by 2020.

Organic search drives 51% of all visitors to business-to-business and business

20% of online searches are image searches.

89% of B2B researchers use the internet during the B2B research process.

Why Google even comes into the process of buying, to understand that we need to understand the modern buyer buying journey.

Modern B2B Buyer journey

The consideration set is where Google will come customers for reserch and validation. There customers will weak intent will consume content to form a opinion for straong intent towards any services and products

The challenge here is that Google also brings all the competitors to one place and here only one thing that will differentiate you from your competition is your content and the amount of content you produce.

When you focus on serving week and strong intent-based customers to win business you also need to bring a formula in place which is covered in below article.

Read how to serve intent based customers here

As B2B companies one should begin using Google more effectively and allocate more budget to it to get more leads and business everyday.



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Chandan Mishra

Marketing Strategy and growth Consultant with various Companies.